Esme Wool

Independent Project
June 2024

In this project, I crafted the brand identity for a fictitious high-end children's clothing brand, specializing in Eco-friendly, sustainable wool. By blending timeless sophistication with playful whimsy, I designed a luxurious and inviting visual identity. This project encompassed the creation of both primary and secondary logos, each reflecting the brand's premium quality and charming eco appeal. Additionally, I developed custom pattern designs for packaging, ensuring a seamless and caring brand experience.