Crab

In this project, I crafted the brand identity and packaging design for a fictional crab apple juice company, “Crab.” Channeling the essence of farm-to-table charm with a splash of bold, graphic style, I curated a vibrant and cohesive visual identity. Through this passion project I learned different techniques for crafting custom typeface logo design, and curating a cohesive brand through the color palette, patters, and graphic element.