Sweet Nectar

In this project, I developed the brand identity and packaging design for a fictional urban flower shop, “Sweet Nectar.” By infusing the boldness of city life with funky, confident and fresh elements, I created a contemporary visual identity. This endeavor allowed me to explore innovative techniques in modern typography, dynamic color palettes, and unique graphic elements to craft a cohesive brand experience. I worked with mockups to help show how the visual identity can spread across multi platforms from packaging to photo campaigns.